In today's competitive business environment, an online presence is essential if you want to build your brand and attract new customers. You need a web presence to win the competition. Many small business owners feel that the technology involved may be too complicated. But it isn’t true.
5% of Internet users make judgments about company’s credibility based on its design. In fact, 46% of people claim that a website’s appearance is one principle for determining the legitimacy of a company.
What does your website tells about your business?
If you have made any of the following mistakes in your site’s design, it will convey wrong message to your customers and will push away some portion of your proposed audience.
Difficult to Navigate
Web design is about functionality and user experience, which are incredibly important for web development. If your links are scattered or users cannot find your navigation menu, you won’t be able to hold consumer attention for longer time. They will leave your website if it takes too long for load. To avoid leading your visitors into the depths of confusion, devote some time in planning the structure of the website.
No Analytics
Think of your website as an investment. It will be beneficial for you the investment to analyze progress and measure success. Online marketing will benefit if it is able to easily test, track and adjust. This can be done with a widely used tool that is Google analytics. This will give you loads of valuable information about user behaviors. If you will couple this data with pay per click campaign, you will be able to target your online marketing to an audience that brings your business.
Weak SEO
SEO is considered to be a mix of keywords, Meta descriptions, tags and backlinks. There is no magic formula to increase the SEO. If your website has the following things for search engine optimization, you can get success.- Focus on Long-tail Keywords
- Post Quality Content Regularly
- Foster Social Engagement
The purpose of putting light on these mistakes is to make you aware of the common mistakes made in different stages of web development process and to help you become a better developer. Thus, an efficient web developer in Canada and everywhere should avoid the above mistake and find the cost effective solution for custom web development and web application development.
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